Assouline Jazzy Thursdays launched at the Assouline Lounge at Four Seasons Hotel Bosphorus as a curated live music series presented by American Express in collaboration with Garanti BBVA. Designed as a recurring cultural ritual by Assouline, the series brought together jazz, design, and gastronomy within an intimate Bosphorus setting.

From concept development to artist curation and on-site management, each evening was shaped to deliver a refined yet relaxed experience for invited guests from the worlds of business, culture, and the arts. The launch marked the beginning of a new lifestyle-driven gathering point, positioning Assouline Jazzy Thursdays as a distinctive weekly moment on Istanbul’s social and cultural calendar.