A focused media relations strategy was executed around four key brand moments for Seventy One, spanning Fashion Month activations across New York, London, and Paris, alongside a high-profile private gathering hosted by Mert Alas for Kim Kardashian in London.

Four tailored press stories were serviced through a combination of standard distribution and exclusive coverage, translating Seventy One’s global presence into culturally resonant media narratives. This approach reinforced the brand’s positioning at the intersection of fashion, art, celebrity, and contemporary nightlife across leading lifestyle and culture platforms.